Top brands team up

March 24, 2014

A move in the right direction

Being one of the top five Springbok rugby legend factories in South Africa, Paarl Boys’ High (1868) is among the oldest schools in South Africa with a significant pedigree of rugby history, heritage and tradition. During a prestigious event held on 18 March 2014 at a newly branded Brug Street, Paarl Boys` High announced another historic moment that they have teamed up with Vodacom, South African`s best known corporate brand in rugby sponsorship, and Wi-Fi Hotspot Specialist, G-Connect.

Vodacom currently holds a stake in G-Connect who has remained the Title Sponsor of the school’s First Team for the past six years and which have now brought Vodacom onboard as their co-partner. Vodacom have once again invested in this years’ Super Rugby series in addition to providing sponsorship to the Blue Bulls team. They have also invested in Kaizer Chiefs and Orlando Pirates in the National Soccer Leagues. Paarl Boys` High will be Vodacom`s first engagement on school rugby level. The Blue Bulls and the Paarl Boys High first team will be the only two rugby teams who will play with the Vodacom logo on their rugby jersey during 2014.

During the stylish event, Vodacom (represented by Lanie Visser, Executive Head of Sales) handed over the newly Vodacom and G-Connect branded kit to Boys` High`s recently appointed Head Coach, Sean Erasmus. According to the CEO of WirelessG, 70% percent of all first team players who were within the top 5 rugby schools in the country have been awarded with full contracts from established rugby unions during 2013. This indicates the movement towards a more competitive landscape for the “top five” school league in South Africa. Having one of the best coaches in the country and a partnership with a brand like Vodacom, it is definitely a move in the right direction.

Sean Erasmus presented the branded rugby kit to the senior first team members as well as a multi-stakeholder audience which included well-known springboks and influential Old Boys. The Boys` High First Team will begin their season by representing South Africa at the 2014 International SANIX rugby tournament In Japan during May 2014.


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